MailerLite
MailerLite is an email marketing platform that helps sole traders build and send newsletters, welcome sequences, and promotional emails to their audience. It’s straightforward to set up and doesn’t require any technical knowledge.
Having a direct way to reach your audience by email means you’re not relying solely on social media — and it gives you a more reliable way to stay in touch with clients and potential customers.
It’s particularly useful if you want to start building an email list but don’t want to pay for a tool until you know it’s working for you.
Best for: Sole traders who want a simple, affordable way to start email marketing without committing to a paid plan straight away.
The deal: Free for up to 500 subscribers — no credit card needed.